Celebrities Who Launched Non-Alcoholic Beer, Wine and Drink Lines

From wine and beer to flavorful apéritifs, these alcohol-free options are ideal for Sober October and beyond

Sam Burros is a writer, producer, and cook working with the Food and Lifestyle team at PEOPLE. Prior to working with PEOPLE, he was an editorial fellow for Food Network, a reporter for Heritage Radio Network, and a recipe tester for Alison Roman's third cookbook Sweet Enough. Before making the pivot to food media, Burros studied theatre at NYU Tisch School of the Arts where he met artistic collaborators in theatre, film, and television with whom he created Miss Jordan's Spring 2020 Production, available to stream on Broadstream.

Bero Brewing

Bero

The superhero actor dropped a super drink for sober sippers. Spider-Man's Tom Holland, who stopped drinking in January 2022, rolled out three non-alcoholic beers under his new brand Bero. The drinks — available in Kingston Golden Pils, Edge Hill Hazy IPA and Noon Wheat — fulfill the void that Holland felt in the NA drink space. “My first year sober was really difficult, and had I had Bero, I think it would have been easier," Holland told Forbes.

berobrewing.com

Heidi Gutman/Bravo/NBCU Photo Bank via Getty; Loverboy

Non-Alcoholic Loverboy

Summer House star Carl Radke rejoined bestie Kyle Cooke's beverage company to launch non-alcoholic Loverboy sparkling hard teas at the end of 2023. The canned mocktails are designed to have the same playful and colorful look as their alcoholic counterparts. Radke, who has been open about his sobriety journey, told PEOPLE that the move was perfect "from an authenticity standpoint."

“People always ask me, ‘How are you still having fun but not drinking?’” he said. “I've gotten more comfortable over time just being in social environments, but the key for me is having something in my hand, something that helps you feel like you're a part of it.”

drinkloverboy.com

De Soi

Katy Perry is a proud co-founder of De Soi, a line of sparkling, non-alcoholic apéritifs, alongside distiller Morgan McLachlan. The bittersweet, French-inspired botanical beverages — which are meant for sipping slowly before dinner to whet the appetite — come in four flavors: Spritz Italiano, Golden Hour, Champignon Dreams, and Purple Lune (Perry's personal favorite).

drinkdesoi.com

Betty Buzz

Blake Lively first launched her company with sparkling mixers — then she expanded with canned cocktails under a sister brand, Betty Booze. Next: mocktails! The non-alcoholic drinks are booze-free versions of existing Betty Booze flavors (sans the bourbon and tequila).

betty-buzz.com

Serious Eats / Dera Burreson

Athletic Brewing Company

J.J. Watt, Justin Tuck and chef David Chang are just a few of the stars invested in the beer company, which makes flavorful, award-winning craft brews (IPAs, lagers, golden ales, darks, sours and more) without the booze. "When you want to enjoy the Badger game on Friday night but have a game to play on Sunday..." Watt tweeted along with a photo of his beer can-packed fridge.

athleticbrewing.com

Fosé Rosé Wine

When Luann de Lesseps started her journey to sobriety, she was looking for a non-alcoholic option that did not have too much sugar nor sacrifice flavor. De Lesseps "wanted to make something that was like rosé, that tasted like rosé, that is an elevated sparkling rosé but without alcohol," she told PEOPLE in 2021. She says her Fosé Rosé non-alcoholic sparkling wine is "the closest you can get to a rosé, without actually drinking rosé."

drinkfose.com

Kin Euphorics

In September 2021, Bella Hadid announced her newest endeavor: co-founding a non-alcoholic, botanical-infused seltzer brand that claims to enhance focus and creativity and inspire good vibes. It comes in creative flavors like Picklesecco.

kineuphorics.com